Description
A former Basketball player,
Kobe Bryant, is in this commercial because he is such a great player. The 5
time championship winner is earing a Mcdonalds burger so other people could
follow him.
Ideological and Value messages
In this commercial it
portrays an NBA star eating a McDonalds sandwich to make other people eat it.
Many commercials use this tactic and it surley works. This ad is different
because you do not see an NBA star eating a McDonalds burger beecasue they want
to stay fit. But in this case, Mcdonalds is implying that Mcdonalds is good for
you. There are sublienmly telling that since Kobe Bryant is fit you will be fit
as well. Also Mc Donalds is trying to say that you can be like Kobe Bryant if
you eat McDonald’s sandwiches. However, McDonalds is giving out the wrong
message to the people. Furthermore, McDonalds is trying to make people buy
their burgers because an NBA basketball star are going to eat them. In
conclusion, McDonalds could be giving out the wrong messge they sure are very
succsessful as you have probably seen.
Languages and techniques
In this commercial there are
many Languages, and techniques that have
huge effect on why the add is so succsessful. The first technique that they
used is to show a crowd cheering which makes the audience think that something
special is going to happen. The technique prepares the audience for what
extraordinary things is going to happen. Secondly, they use bold and colourful
text saying Kobe so the audience knows whats going to come. Thirdly, they use
close up on Kobe to show that he is enjoying his sandwich so the audience feels
as if they have to buy McDonalds as well. Finally, the media shows that Kobe
Bryant throws the paer in and purposley misses the shot for humor. At the end
they show him frowning because he missed the shot a even though it says we love
to see you smile. The media said they love to see you smile because Kobe was
frowning so it was some homour. In conclusion, they make such big NBA
supperstar to eat the burger, so that other people follow him and they eat the
burger as well.
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